JenSense.com says AdSense is going rich media.  What a shame, AdSense to me has always been the mercedes benz of advertising on the web.  They do everything with subtlety, providing content sensitive advertising without annoying the reader.

I think this is going start a new swarm of annoying ads.  I must tell you that my wife run’s a great site NewAgeStore.com and if it wasn’t for the AdSense ads we would not be in a position to afford the hosting.  However under no circumstances will I let a pop-up flash audible ad hit the site.

You see, even though AdSense pays some bills it’s not why we build sites.  We build sites to provide users with the things they need at the time they need them, it is a consequence of this that we get paid for the advertising.

Hey, all you plug-in developers out there, start building a way to block these ads now so we have something to install when they go live.