My news reader this morning notified me of a few articles in relation to like.com.

This is a new search engine specifically designed for finding things that look ‘like’ something. It was instantly useful and intuitive.

This is what I tried… I click on a watch on the front page, it then asked what sort of watch, so I said a men’s watch. From this point on I was able to move some sliders at the top of the page that then updated the search results on the page based on whether I liked the colour, the shape or pattern of the items I had selected.

Once I had narrowed this down I was then able to literally draw a box around the parts of the watch I had found that I liked (I liked the band) and then the search results updated again to show me watches with similar bands. It was a great experience. I never went to the point of buying, but would definetly use this as a research tool. Here’s hoping if will go beyond watches, jewelry, handbags and shoes soon.