I feel I’ve spent the last 12 years of life, my career, trying to help people do things better.  Helping them make better systems, better experiences, better websites.  And I would expect that there are other people like me doing similar things for similar organisations.
But still I see so many organisations just getting it wrong, and I think I’ve figured out why.  Fundementally these organisations (I’m going to just say ‘people’ from now on) are making flawed business process decisions.  The decisions they are making about what to do on …